Thumbs Up

“It was my hope that the community I was raised in, and live in, could come together and stand behind those who sacrifice for us. And they did.” – Linda

ThumbsUpPPS.com was a pro-bono campaign created to help the Pittsfield Public safety department pass a much needed millage that had failed once before. The goal was to avoid losses in personnel and services and increase awareness and positivity. It was designed to also showcase the men and women who sacrifice so much for the safety of our community. Their efforts often go unnoticed and unappreciated.

The true success of this campaign was measured not only in the passing of the millage, but in the uplifted spirit of those who serve.

Creative Studio: Olivize
Strategy/Design/Photography: Linda Hamlin

• website
• recruiting video
• promo items
• postcards / flyers / yard signs / stickers