Greening of Detroit

“I love working with good people on a great mission. It is rewarding to dig in and find the nuances that can shape a brand.” – Linda

The Greening of Detroit is a community based, nonprofit program that was in need of rebranding. Creating a cohesive brand identity and essence would clarify its mission, showcase its work and allow for greater fundraising. This veins in the leaf on the logo serve a dual purpose. It also represents the heart of Detroit with its iconic map and river front.

Creative Studio: Team Detroit
Design/Design Strategy: Linda Hamlin

• identity design
• brand essence guide