SAP at SxSW

“Developing close partnerships with 3D designers, like Emily Schaefer, is the best part of any project. Creating creative synergy is pure magic.” – Linda

When SAP planned to take over Café Blue, a restaurant at SxSW, Linda was tasked with bringing their brand to life. The setting was a large patio space in a prime location across from the main entrance to the conference center. Her design, both inside and out, helped transform the space into an unforgettable experience for the more than 9,600 attendees. 

Creative Studio: Sparks
Design/Design Strategy: Linda Hamlin

• 9,600 attendees
• more than 61 million social impressions