Microsoft Envision

Microsoft Envision is an exclusive, invitation-only event for thought leaders from around the world. It ran in tandem with the larger Ignite event. The challenge for Linda as the design lead was to transform the Orlando Hilton Convention Center into the Microsoft brand so that attendees would feel immersed and pampered. Working with her Sparks team to create engaging spaces both inside and out. Turning glass windows into Microsoft windows, nooks and crannies into Microsoft lounges and tucking the brand into places in a way that felt native to the space—so that people could “live” Microsoft in a real but unobtrusive way.

Creative Studio: Sparks
Design/Design Strategy: Linda Hamlin

• 6000 invite only attendees
• In tangent with Ignite’s 25,000 attendees
• Designed all graphic content and concepts