Etch A Sketch

The design challenge was to unify the packaging of a well-known and beloved brand. With more than 50 products in their catalog, the design team knew that to increase its brand awareness, they all needed a cohesive brand presence on store shelves. As the design lead, Linda used consistent design cues, new photography, and a simplified color pallet to give the iconic brand had a shiny new image.

Creative Studio: Team Detroit
Design/Design Strategy: Linda Hamlin

• product packaging design
• photography

“For Etch A Sketch, It was just a matter of stepping back and putting the brand first and individual products second.”  – Linda